A2H worked with the client to complete a feasibility study, programming, and conceptual design for the redevelopment of this historic building in the up and coming Edge District of Memphis. The design concept makes effective use of the existing materials on both the interior and exterior of the building while also incorporating modern design touches.

The client’s desire was to redevelop this building into a focal point for the area with the design elements perfectly complementing their company’s brand and products, ultimately activating the entire area with pedestrian traffic.